Marketing Research Topics

• A study to find out significant factors considered by students in selection of university for any degree program
• A study on (any country) pharmaceutical industry: Factors affecting the growth and shift in marketing share from multinational to national
• A study on factor effecting companies to change their marketing strategies over the change in product life cycle
• A four dimensional approach to attitude measurement
• A study on consumer spending via credit cards
• Brand awareness and brand attitude as the predictors of market share
• Brand repositioning and customer loyalty
• Consumer attributes and their impact on the use of payment instrument
• Consumer’s perception in competitive advertising
• Customer’s current buying power, their purchase intention effects on new brand building
• Consumer attitude towards social media marketing for any industry
• Consumer perception about stereotyping of women in television advertisements
• Credit crunch and financial crisis effects on consumer buying behavior
• Customer attitude towards online and mobile banking
• Diffusion of innovation model of new services offerings in universities of (any country)
• Effect of heroic brand presentation on children's brand preference
• Effect of fluctuation in yarn prices on global business
• Effect of word of mouth on brand awareness: A comparative study
• Effect of involvement construct and individualism cultural dimension on advertising effectiveness
• Factors creating brand loyalty for cell phones
• Factors effecting fashion adoption
• Factors influencing brand preference in airline industry
• Factors affecting customer satisfaction in courier services
• Factors affecting consumer choice of video games
• Factors affecting consumer choice of recipe masala
• Factors affecting customer buying behavior towards silver jewellery
• Factors affecting the choice of brand for cosmetics in female consumers
• Factors influencing the choice of petrol service stations
• Globalization and culture: A study of purchase behavior
• Impact of market orientation on innovation
• Impact of marketing information system on consumer retention
• Impact of cultural dimension on advertising effectiveness with product use condition as a moderator
• Impact of functional thoroughness, simplicity and visual appeal of fashion website on consumer’s perception  
• Impact of cooking channels on women buying decisions on grocery items
• Impact of demographics on fashion consciousness
• Impact of exclusive distribution on customer purchase
•  Impact of marketing on food intake
• Impact of pricing strategies on product demand
• Impact of TV channels on the morality of (any country) youth
• Impediments in the success of internet marketing
• Products packaging impacts children’s recognition of the brands
• Relationship between organizational characteristics, market characteristics and organizational use of pricing as a competitive tool
• Relationship between Ad impact and consumer buying behavior decision for cellular phones
• Security concern in online shopping: empirical model for building consumer confidence
• Study of factor effecting buying decision of music system
• Shelf spacing competition: A comparative analysis of local and international brand
• Selection criteria of students for any MBA university
• Study of factors effecting buying decision of music system
• To study the effect of extended brand name on brand identity and recall
• The effect of brand image on consumer taste preference
• The impact of showing corporate social responsibility in advertising leads to increase in sales
• The effect of brand stretching on product brand image
• The behavioral consequence of service quality in airline industry
• The impact of brand equity on the success of horizontal line extension
• To study the awareness of farm owners about organic farming and its effect on their utilization and revenue per acre
• To study the effects of marketing manager control over organizational website on its use for e-marketing: A comparison between multinational and domestic organizations
• The effect of manager’s personal and organizational characteristics on manager’s choice of ambient advertising
• To study the relationship between managerial perception of university as a source of marking research provider and their level of likeness of usage: A study managers working in private
• Viewers’ preference of talk shows/political debate on news channels