SWOT Analysis of Perrigo Company 2014

Perrigo is a one of the leading multinational healthcare company that manufactures and distributes consumer products, nutritional products, OTC and prescription pharmaceuticals and active pharmaceutical ingredients (API).  The Perrigo is the globes' leading manufacturer and distributor of OTC pharmaceutical items for the store brand market. Its primary manufacturing facilities, network of location and markets are as follows are the United Kingdom (UK), United States, Mexico and the Israel. Here is the SWOT analysis of Perrigo Company.

Strengths 

 

1. Huge manufacturing facilities throughout the United States (US), United Kingdom (UK), Mexico and Israel.

2. Leading multinational healthcare company.

3. Leading manufacturer, distributor and supplier of store brands over-the-counter (OTC) and consumer products.

4. Strong distribution network.

5. Superior product quality by using the systems such as (JIT, MRP II & TQC).

6. Vertically integrated company.

7. Excellence customer service by providing partnership in developing new products.

8. Good financial position. 

Weaknesses       

1. Stagnant, tends to have fixed clients

2. Manufacturing facilities just stick to United States (US), United Kingdom (UK), Mexico, and Israel. 

3. Using fewer budget on promotion and advertisement.

4. Not expanding in Research and Development (R&D).

Opportunities       

1. Higher growth opportunities by penetrating in existing markets with different packaging, promotion and customer service (customer partnership).

2. Increase distribution network in existing as well as in new markets.

3. Expanding manufacturing facilities in Asia such as India, China and etc.

4. Introducing new range of products through ANDA.

5. Introducing anti-biotic products.

6. Shifting consumers towards private labels. 

7. Retailing Internationalization. 

Threats       

1. Competitive prices of other store brand products.

2. Decline in brand loyalty.

3. Increase awareness in consumers.