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Showing posts with label Porter's five forces model of global home appliance industry. Show all posts
Showing posts with label Porter's five forces model of global home appliance industry. Show all posts

Monday, 18 June 2012

Porter's Five Forces Model of Global Home Appliance Industry


Home appliance industry is mainly consisting of the following players Whirlpool, Maytag, Electrolux Haier, General Electric (GE) and Bosch-Siemens. All these players produce wide range of quality products. Vikings and Sub-Zero are niche players, each producing one exclusive premium quality product line.