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Wednesday, 28 November 2012

Literature Review on Capital Structure



The ultimate objective of every company is to increase firm’s performance which in fact, associated with firm’s strategic decisions. Decisions regarding choice of leverage are one of the strategic decisions; firms often take this type of decisions to increase their performance.

Sunday, 18 November 2012

Corporate Value Chain of Maytag Company



Primary activities

Suppliers

One of the major Suppliers of Maytag is  Honeywell’s Micro switch Division, the company has also made arrangement with large steel supplier that led to a team effort to establish hardness specifications on our cabinet & door steel to improve fabrication. This effort was very successful; company is supplying our entire steel requirement.  Moreover, the strategic alliance has been also taken place between Maytag & suppliers, in order to speed up the application of new technology to new products & process.

Tuesday, 13 November 2012

Key Success Factors in Video Game Industry



Marketing related
 
In the past the marketing of video game was unsophisticated and advertising lead to word of mouth publicity and sometimes only consistent of adds In leading video games consumer magazine but in 1994, video game marketing was becoming more significant factor which are as:

Saturday, 10 November 2012

Muffler Magic Case Solution



Muffler Magic is a fast growing chain of 25 automobile service centers in Nevada established 20 years ago by Ronald Brown. Muffler Magic provide various types of services like oil changes, brake jobs, and engine repair it means all types of services provided from tire to engine repairing etc.

Monday, 29 October 2012

Porter's Five Forces Model of Whirlpool Corporation



Threat of New Entrants
                                                      
Economies of Scale

The trend continued towards dedicated manufacturing facilities combining product line production in fewer large plants to gain economies of scale. All the major home appliances manufacturers were heavily engaged in renovating and building production facilities to gain economies of scale, improve quality, and reduce labor and material costs. So it would be a high barrier for the new entrant.

Thursday, 25 October 2012

Important Thesis Topics in Economics

  • Are educated mother the answer for alleviated poverty 
  • Are the prices of petrol, diesel, Kerosene and CNG co-integrated?
  • A study on (any currency): present situation and future prospect
  • Auto correlation forecast the future or not?
  • A study on impact of law and order condition on major key economic indicators in (any country)

Wednesday, 24 October 2012

Marketing Research Topics

  • A study to find out significant factors considered by students in selection of university for any degree program
  • A study on (any country) pharmaceutical industry: Factors affecting the growth and shift in marketing share from multinational to national
  • A study on factor effecting companies to change their marketing strategies over the change in product life cycle